Category Archives: Conferences

How Well Do You Work With Your Sponsorship Sales Team?

One of the most valuable skills a producer can bring to the table is the ability to maintain editorial integrity while helping sponsorship managers bring in revenue. Sometimes, standing firm on editorial considerations may cause tension between you and your sponsorship team. You may have felt things get tense when your sponsorship manager advocates for a client who envisions a straight forward sales pitch rather than a more integrative approach to demonstrating their industry expertise, or wants to speak on a topic that is outside of the scope of the event. Your job is to work with these sponsors and help them Continue reading How Well Do You Work With Your Sponsorship Sales Team?