Daily Archives: December 28, 2016

How Well Do You Work With Your Sponsorship Sales Team?

One of the most valuable skills a producer can bring to the table is the ability to maintain editorial integrity while helping sponsorship managers bring in revenue. Sometimes, standing firm on editorial considerations may cause tension between you and your sponsorship team. You may have felt things get tense when your sponsorship manager advocates for a client who envisions a straight forward sales pitch rather than a more integrative approach to demonstrating their industry expertise, or wants to speak on a topic that is outside of the scope of the event. Your job is to work with these sponsors and help them Continue reading How Well Do You Work With Your Sponsorship Sales Team?

What Unique Skills do You Bring to the Table as a Conference Producer?

My heart was racing, because I had just made a fool of myself. On purpose.

I had just performed on an open mic comedy stage at a local bar. Some time during the last century, an alter ego of mine used to sing silly, provocative songs at places like this. I don’t even remember why I stopped, but here I was two children, a mortgage, and a daily commute later, when I became aware that the Mt. Kisco Tavern was hosting this mic less than a mile from my house. In my head, I hadn’t stepped in front of a microphone in 15 years, but based on the location, this may well have been a sign from God.

I led with my signature song, “I Don’t Wanna Go to Work” As usual, half the audience glared at me until Continue reading What Unique Skills do You Bring to the Table as a Conference Producer?